What have you learned from your audience feedback?

After showing our film trailer, poster and magazine front cover to our target audience, they gave my group some feedback about what they thought worked well and what didn't work too well. There is a vital element in creating a horror film trailer and that is portraying the genre to the audience. We wasn't questionned about our genre, therefore we must have done this well, the things that would have made them recognise it within the three products, is the lighting, camera angles, captions, make up etc.

Many of the people that we asked said that they were happy with the acting skills, as the characters were chosen with no experience of acting and also, we chose our cast, thinking whether or not the people would be reliable to us, however they did mention that the murderer (me) looked as if she was smiling a few times when being filmed. However a few of them said that it fitted in well because it was as if I was proud and enjoying myself. It was vital that our characters were believable, especially when trying to portray that I (Jodie) was being bullied and then wanted revenge on the people that had hurt me and damaged my eye, hense the title of the film. When we first put together our trailer, and portrayed it to some of our target audience they said they were not 100% sure this was the case and therefore we had to film a little more to explain ourselves better.
We were also told that our music fitted in well with the pace of our trailer, as it starts off slow with a slow place music and then gets faster, with quicker shots and the music becomes faster too.
When we had believed to have finished our trailer somebody suggested adding onto the end, something that the audience wouldn't forget and that is therefore were we got the idea of the loud scream and of Philippa being dragged away.

When producing our film poster we believed that we had finished.

However after showing in to a number of people we decided that the picture was taken on a low megapixel camera and was therefore very blury and not good enough for a film poster, therefore we took another picture of the eye and also added the image of the group of the girls, in the centre of they eye as this would leave the audience wondering what it was there for. The people that viewed it before said that the new version was much better and looked a lot more professional.