Target audience

When I was defining my target audience, there was many different things I had to consider. Firstly, was the genre of the film that I was going to base my film trailer on. There were a few different genres that my group and I considered, some of them being horror, thriller, dance, romance and many more. I also realised that each of the different genres would have different target audiences, whether some of them being wider or more specific to a gender or age range. In the end I chose horror for the genre of my film trailer as it can attract people from an extremely wide age range, starting at fifteen years old and reaching around fifty/sixty years old, sometimes older. Moreover I then had to decide what age the people would be representing within my film trailer which was quite didficult because of the difference in ages. Therefore I looked at some conventions in other horror movies and have decided that the main characters will be around the age of eighteen/nineteen and it would consist of girls and boys. This is because if it was all boys then it would limit the audience to mostly male viewers and vice versa with all girls, therefore by having both genders inclided in the film trailer it broadens the viewing audience.
Although my film trailer is aimed at almost everyone above the age of 15, students and yound adults are more likely to watch a horror film, this is another reason for why the actors will be around this age.