The Campaign...

Inside film distribution:

It has to have a unique selling point.

the advertising can be done through many different ways, for example on the television, on the internet and big film posters in the the City.

You have to think about:

Is it somebody in the story?

Is the story sellable?

Cast? (famous actor)

Is it an easy watch?

The film Trailer is the most important part to a campaign.

Synergy has to be considered when producing a magazine front cover, a film poster and a film trailer. This is because every element of the campaign has to be the same so that the viewers/public know that they are all part of the same film.

The font on the poster, front cover and film trailer has to be exactly the same. If there is not a connection made between the three of them then you are asking the public to do too much and if they are not attracted to it within three seconds then you will lose their concentration. The poster must also make the genre extremely clear to the public.

The Trailer:

The trailer to a film is all about what the public will experience when watching the film on a big screen.

The teaser trailer is produced very early into the production process or before the film has even been started.

The theatrical trailer gives away a lot about the film and is usually released when the film it is for is at the cinema etc.

"Copy" is the word used in the media industry for the words that appear in a trailer. The captions that are added into a film trailer create a mood in the viewers head and creates the atmosphere of the film genre, for example in a scary film by the silence and just a caption on the screen creates the scary atmosphere for the viewers.

A voice over should never be put with a caption in a film trailer as it does not give the viewer time to read it and then think of the different things that could happen and again does not create the right atmosphere.

TV Spots:

These are only around 20 - 30 seconds long.

They should include the films title, who is in it and when it opens. There must also be a web address at the bottom of the trailer and poster.

Publicity:

Reviews:

The reviews that the film is given go on the poster and magazine front cover. This is so that the public can see what others think before going to actually see the film.

Tracking:

This is the publics awareness of the film. The question asked is do the public know about it? If it is not well known by majority of the public within four weeks of it being released then the film may not be as successful as the film producers want it to be.

Word of mouth:

The moment that the film opens, it will only be successful through word of mouth.

Opening Weekend:

A film is always released on a Friday and therefore it has a three day opening. The Friday, Saturday and Sunday.